How Do You Engage Blue Collar Workers?: Solving the Blue Collar Blues
One of the most common stereotypes about blue-collar workers is the perception of the industry – words such as “hard”, “tough”, and “rugged” come to mind when picturing your “typical” blue collar worker. Many business leaders feel that you can not engage blue collar workers.
This idea often reinforces the mindset that blue-collar workers don’t need the same type of encouragement and engagement that white collar workers need. The avoidance of transparency and vulnerability lead to an under appreciated, disengaged and even neglected work-force.
Blue collar businesses tend to place process ahead of people.
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The BLUE COLLAR WORK CULTURE
The current work culture in many blue collar industries breeds fear, shame, and insecurity among workers. Workers suffer from anxiety and other mental health issues, drug and alcohol abuse.
The construction industry has the highest rate of suicide among workers than any other industry
These issues affect workers while they’re at work and in their lives outside of work.
Businesses at the top in employee engagement realize significantly better customer engagement, higher productivity, better retention, fewer accidents, and 21% higher profits.
It’s time to CHANGE THE CULTURE OF YOUR WORKFORCE.
CHANGING THE CULTURE: Focus on your Workforce
At Carbo Coaching, our goal is to change the culture of your workforce – creating a working environment that encourages and will engage blue collar workers. Empowering business success requires that companies focus on their most important asset: their people.
Engaged and motivated employees create a more powerful workforce – stronger working relationships, better communication and even better results.
Motivated EMPLOYEES…
Businesses at the top in employee engagement realize significantly better customer engagement, higher productivity, better retention, fewer accidents, and 21% higher profits.